Reach International Outfitters

Adventure is out there.

Context

Reach International Outfitters was founded by a Minnesota couple who wanted to share their passion for travel and adventure. Their first product, "The Minnesota Bucket List," is a card deck featuring activities, restaurants, and places to explore in Minnesota, designed to encourage spontaneous discovery and deepen connections.

Challenge

RIO, aiming to expand their business, decided to reimagine their brand and packaging to include a wider range of destinations and diverse activity prompts.

Connection

Superhuman collaborated with RIO to create an award-winning brand design and custom illustration style, capturing the spirit of travel. Today you can find localized RIO card decks in shops across all 50 states.