Good Vibes

Spreading good vibes with authentic Ghanaian cuisine.

Context

Chef Stephen Yeboah developed a passion for cooking as a child growing up in Ghana. His dream was to start his own restaurant to share the joy he took in the flavors of his native cuisine. To bring that to life, he started Good Vibes, and needed a brand to go with his concept.

Challenge

How do we authentically translate the Ghanaian culture that inspired the food into a brand that feels unique to Stephen and inviting the diners he serves?

Connection

Stephen’s food embodies tradition, community, and positivity in every bite—everything that makes life good. The name “Good Vibes” captured that spirit, and we translated it into a brand that embodies those passions.