Highlighting a tracking brand's durability.
Geoforce, a field equipment and vehicle tracking company, needed a new brand that could reflect the challenging environments their products withstand.
How can we build a brand that celebrates the fact that when your devices withstand anything, you can go anywhere?
In a category of technobabble touting “digital transformation” and “connectivity loops,” Geoforce focuses on empowering its people to venture into new environments and opportunities.
A consistent visual language is based on sharp 45° angles.
This motif informs type, framing devices, icons and illustrations.