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Gluek

Showcasing a Legacy of Brewing

Context

Gluek Beer, one of the oldest companies in the state of Minnesota, was being resurrected by a beer enthusiast whose family had a personal passion for the brand. To craft a playbook that stays true to their heritage while staking out a relevant place in the world today, they came to us for revival.

Challenge

How can we balance the tradition-based legacy of German beers with the fun-focused vibes of American beers?

Connection

We positioned Gluek as a lover of taste and lifestyle: a well-rounded beer for well-rounded people.

Client:

Gluek

Industry:

  • Food & Beverage

What we did:

  • Brand Strategy
  • Photography
  • Verbal Identity
  • Visual Identity
  • Voice & Tone
  • Website