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Showcasing a legacy of brewing.


Gluek Beer, one of the oldest companies in the state of Minnesota, was being resurrected by a beer enthusiast whose family had a personal passion for the brand. To craft a playbook that stays true to their heritage while staking out a relevant place in the world today, they came to us for revival.


How can we balance the tradition-based legacy of German beers with the fun-focused vibes of American beers?


We positioned Gluek as a lover of taste and lifestyle: a well-rounded beer for well-rounded people.

Award of Excellence

Received from Communication Arts.

Gold Pin

Awarded for “packaging campaign” at The Show.

Profiled by Publications

Such as the Star Tribune, Brewbound, the Business Journals, and more.

Gained Distribution in Prominent Venues

Such as Allianz Field and the Minnesota State Fair.




  • Food & Beverage

What we did:

  • Brand Strategy
  • Visual Identity
  • Website
  • Voice & Tone
  • Verbal Identity
  • Photography