Showcasing a Legacy of Brewing
Gluek Beer, one of the oldest companies in the state of Minnesota, was being resurrected by a beer enthusiast whose family had a personal passion for the brand. To craft a playbook that stays true to their heritage while staking out a relevant place in the world today, they came to us for revival.
How can we balance the tradition-based legacy of German beers with the fun-focused vibes of American beers?
We positioned Gluek as a lover of taste and lifestyle: a well-rounded beer for well-rounded people.