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Smart. Modular. Approachable.


Foodservice was always moving towards online ordering and pickup, but COVID-19 accelerated the pace and cemented temperature-controlled lockers as a new service channel.


How do we shift foodservice operators’ mindsets about pickup systems, positioning them as an end-to-end solution?


While competitors lead with flashy tech, Chekt changes the narrative with approachable guidance. Bolstered by Cargill’s fluency in foodservice operations, we shared Chekt’s modularity and ease-of-use in a clear value story.

The Chekt brand brings a sense of playfulness and sophistication to an emerging category.

Hand-drawn icons give the Chekt brand a sense of personality and uniqueness.

The full Chekt visual identity centers on a rich plum color that can unite hardware interfaces with digital interactions.




  • Food & Beverage

What we did:

  • Animation
  • Brand Strategy
  • Business Strategy
  • Messaging
  • Naming
  • Tagline
  • Visual Identity
  • Voice & Tone
  • Website