Chekt
Smart. Modular. Approachable.
Context
Foodservice was always moving towards online ordering and pickup, but COVID-19 accelerated the pace and cemented temperature-controlled lockers as a new service channel.
Challenge
How do we shift foodservice operators’ mindsets about pickup systems, positioning them as an end-to-end solution?
Connection
While competitors lead with flashy tech, Chekt changes the narrative with approachable guidance. Bolstered by Cargill’s fluency in foodservice operations, we shared Chekt’s modularity and ease-of-use in a clear value story.
The Chekt brand brings a sense of playfulness and sophistication to an emerging category.
Hand-drawn icons give the Chekt brand a sense of personality and uniqueness.
The full Chekt visual identity centers on a rich plum color that can unite hardware interfaces with digital interactions.
