Metrc
Expanding a cannabis compliance leader into new categories.
Context
Metrc had an ambitious vision to become a supply chain technology company, but their history as a cannabis regulatory solution halted their ability to grow into new spaces.
Challenge
How do we evolve Metrc’s story to reach a wider audience, without leaving the cannabis industry behind?
Connection
We uncovered that all of Metrc’s partners are connected by a desire to make an impact, but need help realizing their ambitions. Among the chaos of operating along the supply chain, we positioned Metrc as the organization simplifying how opportunities are seen and smart decisions are made.
