![Uniting Visions for Parallax](https://superhuman.agency/wp-content/uploads/2022/08/SH-BlogPost-Parallax-Cover-1x1-1-1024x1024.jpg)
Uniting Visions for Parallax
Parallax is a software startup aimed at helping agencies and consultancies grow in a way that creates harmony between teams and departments. As they prepared for their launch to the world, they came to Superhuman to help create a video expressing their purpose.
Many of us were all too familiar with the struggles of growth in a creative agency, and were excited to help Parallax articulate how they help.
To tell that story, we focused on a central conflict of an agency in a time of growth, when different departments see things from conflicting vantage points. Without a big picture view, it’s hard to have the perspective necessary to succeed together.
We created a concept where three characters represent different parts of an organization. One represents sales, one finance and one creative production. As they follow different paths, it becomes clear they need a tool that can align their objectives and help them carve out their company’s next horizon.
![](https://superhuman.agency/wp-content/uploads/2022/08/SH-BlogPost-Parallax-People-1x1-3.webp)
![](https://superhuman.agency/wp-content/uploads/2022/08/SH-BlogPost-Parallax-Horizon.webp)
We used an arrow motif to emphasize the foresight Parallax offers, and utilized the colors in their logo to illustrate the idea of different departments being able to come to a collective understanding through Parallax. A loose, hand-drawn style was used to create an organic and artful aesthetic to stand out from a category often driven by metrics and performance.
We are so excited to see how Parallax will transform agency life, and we’re happy we got to be a part of the process!
![](https://superhuman.agency/wp-content/uploads/2022/08/SH-BlogPost-Parallax-OpenClose.gif)