Relishing the character of a legendary hot dog joint.
Uncle Franky’s is known across Minneapolis for its unbeatable hot dogs, and its charming character. It needed a brand that could amplify what makes it so great.
How can we turn what’s already a local food icon into a local pop culture icon?
Superhuman created a family mythos for the “Uncle Franky’s” family, shaping characters for Franky and his whole family. Then, we built these stories into short films, murals and fun, long-form menu stories that weave a series of tales. We also conducted a photoshoot that pairs this illustration style with images that show just how delectable the food is.