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Uncle Franky’s

Relishing the character of a legendary hot dog joint.


Uncle Franky’s is known across Minneapolis for its unbeatable hot dogs, and its charming character. It needed a brand that could amplify what makes it so great.


How can we turn what’s already a local food icon into a local pop culture icon?


Superhuman created a family mythos for the “Uncle Franky’s” family, shaping characters for Franky and his whole family. Then, we built these stories into short films, murals and fun, long-form menu stories that weave a series of tales. We also conducted a photoshoot that pairs this illustration style with images that show just how delectable the food is.


Uncle Franky’s


  • Food & Beverage

What we did:

  • Animation
  • Tagline
  • Visual Identity
  • Website
  • Voice & Tone
  • Verbal Identity
  • Campaign Strategy
  • Photography
  • Digital Content
  • User Experience
  • Illustration
  • Production