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Building stronger communities with a company that cares.


After three acquisitions, Personify needed to build a brand that unifies its portfolio of community experience software.


How do we bring Personify’s purpose to life in a category of companies that claim their customers’ missions as their own?


Through in-depth conversations with customers from the four combining companies, we identified that the need for directive partnership united them all. We created a brand centered around how Personify guides its customers in tying the threads of community.

Partnership with WilsonHCG

The global talent leader acquired Personify following our partnership, aligning “two mission-driven organizations.”

“Four companies came together to create Personify. Superhuman captured the essence of what [the companies] could stand for as one category leader.”

—Phil Dolan,
Chief Marketing Officer, Personify




  • Workplace Technology

What we did:

  • Brand Strategy
  • Visual Identity
  • Website
  • Experience Strategy
  • Digital Content
  • User Experience
  • UI Design