Creating Stronger Communities
After three acquisitions, Personify needed to build a brand that unifies its portfolio of community experience software.
How do we bring Personify’s purpose to life in a category of companies that claim their customers’ missions as their own?
Through in-depth conversations with customers from the four combining companies, we identified that the need for directive partnership united them all. We created a brand centered around how Personify guides its customers in tying the threads of community.