Personify
Building stronger communities with a company that cares.
Context
After three acquisitions, Personify needed to build a brand that unifies its portfolio of community experience software.
Challenge
How do we bring Personify’s purpose to life in a category of companies that claim their customers’ missions as their own?
Connection
Through in-depth conversations with customers from the four combining companies, we identified that the need for directive partnership united them all. We created a brand centered around how Personify guides its customers in tying the threads of community.
Partnership with WilsonHCG
The global talent leader acquired Personify following our partnership, aligning “two mission-driven organizations.”
“Four companies came together to create Personify. Superhuman captured the essence of what [the companies] could stand for as one category leader.”
—Phil Dolan,
Chief Marketing Officer, Personify
