Media Loft
Telling a new story for a legacy brand.
Context
Media Loft, a Minneapolis event marketing agency, was celebrating their 50th anniversary. They wanted to refresh their brand to elevate their heritage and better reflect who they are today.
Challenge
How can we tell Media Loft’s 50-year story in a new way?
Connection
We took inspiration from the decades-long relationships Media Loft has with their clients and how they create events that connect people through storytelling. We named their creative process “the Red Thread” and built a visual and verbal identity that weaves elements together into a cohesive experience.
I can’t say enough about Superhuman. They check all the boxes. They’re professional, dependable, whip smart, and possess impeccable creativity. Not only was the work we did with Superhuman wildly successful, it was a heck of a lot of fun along the way.
-Daniel Walls, EVP, Creative Services
