Gluek
Showcasing a legacy of brewing.
Context
Gluek Beer, one of the oldest companies in the state of Minnesota, was being resurrected by a beer enthusiast whose family had a personal passion for the brand. To craft a playbook that stays true to their heritage while staking out a relevant place in the world today, they came to us for revival.
Challenge
How can we balance the tradition-based legacy of German beers with the fun-focused vibes of American beers?
Connection
We positioned Gluek as a lover of taste and lifestyle: a well-rounded beer for well-rounded people.
Award of Excellence
Received from Communication Arts.
Gold Pin
Awarded for “packaging campaign” at The Show.
Profiled by Publications
Such as the Star Tribune, Brewbound, the Business Journals, and more.
Gained Distribution in Prominent Venues
Such as Allianz Field and the Minnesota State Fair.
