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Barely Brothers Records

Celebrating a local record store’s grizzly roots.


To celebrate five years in business, Barely Brothers Records wanted a fresh new look.


How can we avoid record store clichés to help Barely Brothers stand out?


We mined for inspiration in 1970s classic rock album jackets and psychedelic posters and then created a world of illustration around their bear mascot.

Featured in Communications Arts‘ “Illustration Annual.”

Gold Pin

Awarded at The Show for “animation, special effects or motion graphics.”

Silver Pin

Awarded at The Show for “poster campaign.”

Bronze Pin

Awarded at The Show for “specialty advertising – apparel.”


Barely Brothers Records


  • Media & Entertainment

What we did:

  • Animation
  • Visual Identity
  • Illustration