LogicMonitor
Bringing a sci-fi monitoring universe to life.
Context
LogicMonitor came to us as a monitoring solution by and for developers, hungry to work with more enterprise companies and become a household name.
Challenge
How do we help companies understand that monitoring can do more than just show developers what’s in front of them?
Connection
We positioned LogicMonitor as the brand illuminating new ways for leaders to realize their vision. Inspired by the new positioning, we created a fleet of friendly robots as the heart of LogicMonitor’s design system, symbolizing different elements of monitoring and putting a friendly face to automation.
The LogicMonitor logo evokes the healthy pulse of the monitoring category.
The capstone of the brand was a colorful cast of robots symbolizing different features and functionalities. They even turned them into stress balls.
We hand cut vintage-looking digital devices out of wood and spray painted them with brand colors to differentiate how LogicMonitor shows their digital interface.
Robot hands interact with human hands in brand videos and photography to play on the company’s sense of fun.
We created a documentary showcasing their leaders’ visions for the future of monitoring and used footage to show real employees in brand marketing.
378th Fastest Growing Company
On Deloitte’s North American “2020 Technology Fast 500™” list the year following the rebrand.
Best Privately-Held Software Company
On MP Securities’ “2020 Hot 100” list after their rebrand.
Best SaaS Platform
For business management at the 2020 SaaS Awards.
“Superhuman rebuilt LogicMonitor’s brand, messaging, and visual identity to tell a story based around the value we deliver to our customers.”
—Stephen Tarleton,
VP of Marketing
