Putting more care in the end-of-life care experience.
As Livio’s offerings expanded, they needed a new brand story that could tell the world about the traditional healthcare services they offer in non-traditional settings.
How can we avoid the sterile semiotics of the healthcare world?
We helped articulate Livio as a brand that focuses on the richness of their patients’ lives, not their illness. Together, we created a refreshed brand that’s energetic, compassionate and unlike any other in the industry.
The Livio Health logo was created to feel bold but warm. Serifs on the letters create a strong base, stabilizing the angular letters within the name. The roundness of the letterforms adds a human element. The angles of the letters point upward to suggest optimism and progress.
Bold geometric patterns allow for integration of content-related iconography throughout the brand. Additional organic texture elements lend warmth and approachability to the creative style.