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Livio Health

Putting more care in the end-of-life care experience.


As Livio’s offerings expanded, they needed a new brand story that could tell the world about the traditional healthcare services they offer in non-traditional settings.


How can we avoid the sterile semiotics of the healthcare world?


We helped articulate Livio as a brand that focuses on the richness of their patients’ lives, not their illness. Together, we created a refreshed brand that’s energetic, compassionate and unlike any other in the industry.

The Livio Health logo was created to feel bold but warm. Serifs on the letters create a strong base, stabilizing the angular letters within the name. The roundness of the letterforms adds a human element. The angles of the letters point upward to suggest optimism and progress.

Bold geometric patterns allow for integration of content-related iconography throughout the brand. Additional organic texture elements lend warmth and approachability to the creative style.

“The whole team, from copy to strategy to creative, was extremely flexible and open to all of our feedback and the inevitable twists and turns our project took. The creative output was next-level gorgeous, and really makes us stand out proud in our category. I look forward to working with them again soon.”

– Lizz Wright/Livio / Service Design Strategist


Livio Health


  • Healthcare

What we did:

  • Brand Strategy
  • Visual Identity
  • Voice & Tone
  • Verbal Identity
  • Engagement Strategy
  • Digital Content
  • Illustration