Barely Brothers Records
Celebrating a local record store’s grizzly roots.
Context
To celebrate five years in business, Barely Brothers Records wanted a fresh new look.
Challenge
How can we avoid record store clichés to help Barely Brothers stand out?
Connection
We mined for inspiration in 1970s classic rock album jackets and psychedelic posters and then created a world of illustration around their bear mascot.
Featured in Communications Arts‘ “Illustration Annual.”
Gold Pin
Awarded at The Show for “animation, special effects or motion graphics.”
Silver Pin
Awarded at The Show for “poster campaign.”
Bronze Pin
Awarded at The Show for “specialty advertising – apparel.”
