Bringing wonder to the digital employee experience.
1E was evolving from an IT software solution focused on endpoint management to a more comprehensive digital employee experience. As the pandemic fueled the work from home movement, their transition became more relevant than ever.
How do we build 1E as a passionate advocate for digital empathy?
We created a purpose inspired by 1E’s goal to reimagine how technology can serve people. To dimensionalize the brand, we created the tagline “Work Wonders,” and a set of colorful shapes called “Wonders” that can be endlessly remixed to depict their vision for the future of work.
Infinitely reconfigurable and seamlessly flowing between environments, floating “Wonders” visualize the unobtrusive but ever-present support of IT—working just under the surface of everyday events to ensure a unified experience throughout each day.
Using radically simplified forms inspired by the “Wonders,” our logo incorporates shapes reminiscent of a hand holding an object in offering, signifying partnership and the optimism of people helping one another get more out of their daily efforts.
We then worked with 1E to create a 5 part collectable poster series. Individually, each poster abstractly represents one of 1E’s core values. When put side by side, the posters combine to create a unified image regardless of their order.