DataGrail
Protecting the human right to privacy.
Context
DataGrail was ready to build a brand that stood out from its competitors, and captured its strong culture and thought leadership. They wanted a brand as influential as their key clients: CISOs of Fortune 500 companies.
Challenge
How do we create impact that goes go beyond brand and marketing to empower people across the company and drive business goals?
Connection
As we established a revolution of DataGrail’s existing brand, we distilled the UI and layout to use text as a focal storytelling device. We infused delightful impact by echoing product experience throughout. We designed warm, focused details to intentionally highlight and elevate details. Finally, we delivered dynamic storytelling by leading with humanity, warmth, and empathy.
I understand how much work these files amount to, and I’m just blown away by how good all of this looks—y’all are miracle workers. Hat’s off, slow clap, chef’s kiss, bravo, 10/10 would recommend!
-Daniel Walls, EVP, Creative Services
