Strategy, Naming, Voice & Tone, Visual Identity, Launch, Video, Websites
Three industry-leaders in omnichannel commerce came together to form one company that could provide a unified consumer experience. They came to Superhuman to help launch the new brand from the ground up.
Using our naming process, we landed on Kibo, the highest summit of Mount Kilimanjaro. This name captures the drive to accomplish more year after year.
Then, we created the brand’s visual identity. Its wordmark represents the peak of a mountain while echoing the first letter of their brand name. For their trademark color, we chose yellow, which stood out in the category.
We paired an optimistic photo style with a clean visual system for easy customization across the brand—from websites and white papers to brochures and trade show booths. Restrained, but human, these elements establish a contemporary look that pays off on Kibo's technological foundation without feeling icy or corporate.
Finally, we created a voice & tone, launch website and anthemic video. Outfitted with the final identity and initial assets, Kibo was ready to introduce itself to the world as a fully formed brand with a distinctive, compelling style.