Strategy, Naming, Voice & Tone, Messaging, Visual Identity, Launch, Campaigns, Websites
When three industry-leaders in eCommerce came together to provide a unified consumer experience in 2016, they came to Superhuman for a cohesive brand identity. We created their strategy and visual identity, as well as their name, which is inspired by the highest summit of Mount Kilimanjaro.
Fast forward to 2018, when Kibo reengaged with us to update its brand strategy, voice & tone and messaging as the company entered a new stage of growth. With a new leadership team, renewed investment and the possibility of future acquisitions, Kibo wanted to come to market with a powerful statement of its commitment to its customers.
We worked closely with the Kibo team to identify new opportunities to partner more closely with customers. Pairing our insights with 3rd-party, quantitative research, we saw where the category wasn't meeting customer expectations, and created a plan for Kibo to elevate the eCommerce experience.
We developed the Kibo Commerce Crew to personify Kibo’s commitment to doing whatever it takes to help customers. The crew represents Kibo’s ability to help customers personalize their offerings, and also their loyalty and dedication to helping customers succeed in a crowded market.
To launch the new brand, we came up with the concept of the Supercart. In this analogy, the Supercart represents the possibilities that digital technology brings to a shopping experience, showing how Kibo helps customers level up from a typical gray cart into a souped-up offering that will help them reach new heights.
With the launch of the new campaign, we helped redesign key pages of Kibo’s website to bolster the new messaging and provide more robust content.