Thoughts and announcements, with the occasional cheeseburger ranking.

May 12, 2016

Archetypes Hold the Key to Why Apple Just Doesn’t Feel the Same Lately

It doesn’t take a marketing expert to notice that Apple has changed in the last couple years. Whether it’s the ads starring characters like…

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April 21, 2016

Helping a Power Equipment Heavyweight Recharge Their Brand

Even if you haven’t heard of Briggs & Stratton by name, chances are you’ve pushed one of their lawn mowers, weeded your garden with…

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April 20, 2016

Should Your Brand Flirt with Women’s Empowerment?

Women’s empowerment is a hot topic in advertising right now. As a lady, it seems like I can’t watch a razor commercial without being reminded…

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April 18, 2016

4 Twin Cities Spots for Getting Your Falafel On

During a work trip to NYC last summer, I had a killer falafel sandwich from a tiny place in the West Village. Crispy falafel…

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April 11, 2016

The Pho-Files: Our Guide to the Pho ‘Round Town

When lunchtime rolls around at Superhuman, one word comes up most: pho. There’s nothing like some hot noodle soup full of fresh herbs to…

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April 06, 2016

Absurdity: The Best Way for Ads to Reach Millennials?

Justin Guarini. A cat driving a tiny car. A confused dad as “the straight man” in a suddenly pink and bubbly universe. Some form…

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