It’s been a busy year at Superhuman, and our writing team has been evolving how we approach complex problems and tell meaningful stories. To expand what we can accomplish, we searched far and wide for a new copywriter. Enter, Angely Guevara. We were impressed with her eye for detail, drive, imagination and humor. Get to know her below.
Tell us about your background and what led you to copywriting.
My college degree is in cinema and media studies, but I’ve always been a student of language. English is technically my second language, so I like to think I have a good objective perspective of how words in English do their thing. Copywriting is especially fun because it’s about how people react to words and concepts with a specific goal in mind.
Before working at Superhuman, I was a Community Manager at Carmichael Lynch, and I got to see that human reaction to words and concepts in real-time.
What do you think is one of the biggest challenges facing brands today? How do you want to help solve it?
Coming from a social media background, I’ve seen a rapid evolution in best practices, which is mostly a scramble to figure out how brands should really talk to consumers in the modern age. Cultural access to information grows while consumers get better at filtering what they don’t want to see, and keeping that in mind will be critical to figuring out how brands can make an actual impact on people.
What do you hope to experience at Superhuman?
As a budding copywriter, I’m excited to work with a small team where I can get to do a great amount of hands-on work while collaborating with a lot of super cool and thoughtful people.
What’s the best book you’ve read lately and why?
This is not meant to be a weird flex, but I’m recently engaged, and reading A Practical Wedding has been a refreshing help in planning. I’m not a big wedding person, and most wedding media assumes you’re ready to blow your life savings on one big night. That’s appealing, but I’m not going to do that, so I appreciate that this book is about foregrounding the emotional value of a wedding and knowing that everything else doesn’t have to matter. That easygoing tone is not easy to come by in the wedding marketing industry.