Archive for March, 2016

The Ramen Rundown – Reviewing MPLS’ Best Bowls

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Apparently there has been a “Ramen Revolution” in the Twin Cities as of late. That might explain why we’ve found noodles in our mouths on a weekly basis this year. When we’re not eating pho, we’re often enjoying giant bowls of ramen noodles, fatty pork and general tasty flotsam. Since we’ve gotten some real firsthand experience with the stuff lately, we thought we’d share our reviews of different ramen joints in town.


This is hands-down the Superhuman favorite ramen in town. Here are some stellar endorsements from staff.

“Draman Ramen – The best in town. The flavors of the hybrid broth are dramatic. It’s dramatic ramen. It’s Dramen Ramen. No half-stepping. Get yo’ slurp on!” – Van

“The Dramen at Unideli was my first ramen experience outside of the microwavable packs from college days. With the first sip of the broth, I was hooked on the idea of trying as much ramen as I possibly could. But I also immediately knew the Dramen would be impossible to beat. The presentation is beautiful, the taste is complex, spicy and exciting. Just thinking about it is making my mouth water despite having just had it (for the fifth time) for lunch yesterday. Let’s go!” – Drew

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The Dramen at Unideli

“Unideli is the most underrated and best place for Ramen in the Twin Cities. If you are looking for a trendy crowded bar scene go to Moto-i, but if you want the best bowl of ramen in town go to Unideli.” – Grant


Char Siu at Kungfu Noodle

Kungfu Noodle

This spanking new ramen spot on Nicollet caught our eye so we had to try it (plus we liked the name). We all went for the Char Siu, which features pork belly and pretty little fish cakes that look like watermelon radishes. (Warning, do not bite into one expecting a radish.) This place has gotten a bit of negative press, but we found it surprisingly good. The steamed pork bun appetizers were especially tasty. The place was empty, so if you want a quiet space to get fast ramen, give it a shot.

“The Char Siu Ramen from Kungfu Noodle was just my second ramen experience, and it was a pretty good one. The atmosphere they’ve created is worth checking out, and the Char Siu ramen didn’t disappoint. I would happily go back, but would be more excited to try elsewhere first.” – Drew

“I thought this place was solid. Very tasty. But I’m no ramen expert.” – Becky

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Karaka-tantan at Obento-Ya


This University of Minnesota-centric Japanese restaurant is a favorite for ramen, sushi and bento-based meals. We’d definitely recommend hitting it up — just watch out for college kids who will make you feel old and sober!

“Karaka-tantan Ramen – Miso broth with the right spice and everything nice. It’s like Zen. Perfectly balanced deliciousness.” – Van

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Shoyu ramen at Ramen Kazama

Ramen Kazama

This spot on Nicollet opened up with a long line out the door, showing how much hunger there is for good ramen in this town. We’ve all eaten here a few times and we generally deem it to be “fair.” The trick is to get the Tonkotsu and not get too experimental.

“The Tonkotsu is very good. The rest are a bit blah.” – Grant

Hungry yet? We hope we helped you find a new ramen place to try. Let us know what you think.

Meet Kibo: An Ecommerce Company Launched by Superhuman

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We’re so excited to introduce a brand we helped develop from the ground up. Kibo unites the services of marketlive, Shopatron and FIVERUN to offer one streamlined omnichannel commerce solution that covers everything from order management to mobile point of sale. With over 40 collective years of expertise, Kibo hopes to dramatically unify the consumer experience.

Our challenge was to give this new company an identity that conveyed how groundbreaking, simple and streamlined their service is.

We named the company Kibo after the peak of Mount Kilimanjaro. We thought this name conveyed the power and ambition of their service. We also created the brand’s strategy, voice & tone and visual brand language. We hope that we’ve given our partners the tools they need to elegantly communicate how transformative their product can be for businesses.

To help launch Kibo, we developed creative for its internal launch, as well as the public reveal at the National Retail Federation’s Big Show in New York City. Finally, we created an anthem video that shared their vision.

To house the new brand, we designed and developed a streamlined website and are currently drafting a 2.0 version of their website.

We can’t wait to see what Kibo will do for its many clients, who range from Neutrogena to Yamaha. Join us in congratulating Kibo on their launch!

Questions about the Kibo launch? You can direct them to

Check out the work here:

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The Show Awards: Did Superhuman Take Home Any Pushpins?

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Like many in this biz, Superhuman attended the 2016 Show Awards on Friday, March 11. Drinks were had, Pushpins were awarded and we all got to see the “Ads in Wonderland” our peers have been hard at work concocting.

We made off with two Pushpin awards: a bronze for our Saint Paul Ballet rebrand and another bronze for our Bladerunner movie poster. Thanks for the acknowledgement, judges of the Show Awards! We’re honored. Below is some more info on the two award-winning projects.


The Saint Paul Ballet Rebrand
We were thrilled to get the chance to rebrand the Saint Paul Ballet, who have a legacy of inspiring their community with dance. The rebrand was a collaboration between Superhuman’s Creative Director, Van Horgen and our Design Director, Grant Wilson. It also features copy by Kevin Hughes and stunning photography by Leslie Plesser. The insight behind the rebrand was that the organization had a unique way of seeing their dancers as people first and performers second. Their new imagery aims to celebrate the human form in all its varying shapes.

The Bladerunner Poster
This was made for the Trylon Microcinema’s Trylon Book Club, conducted in partnership with Moon Palace Books. When you purchase the book from Moon Palace Books, you get a ticket to a screening of the film at the Trylon and the chance to discuss the story with fellow fans afterward. The poster was made by Superhuman’s Design Director Grant Wilson, who wanted to capture the contrasting characters of the film’s two female antiheroes. The spider is an allusion to a moment in the book that isn’t captured in the movie.


We had a blast at the awards, and we’re grateful for the acknowledgement of our hard work.

If you have any questions about this work, direct them to