A passionate ballet company looked for a way to move beyond the age-old body standards and pretensions associated with the art form.
The St. Paul Ballet (SPB) needed to inspire their donors, volunteers, students, company dancers and patrons. Superhuman found the organization had a unique way of seeing their dancers as people first and performers second. With the purpose of helping others perform their best physically and emotionally, SPB celebrates the human form, in all its varying shapes. We captured SPB’s brand essence through a new identity and campaign.