Moving beyond age-old body standards in ballet

  • Strategy
  • Visual Identity
  • Campaign

St. Paul Ballet (SPB) needed to inspire donors, volunteers, students, company dancers and patrons amidst the many other dance companies in the Twin Cities. With the purpose of helping others perform their best physically and emotionally, SPB celebrates the human form in all its varying shapes. This way of seeing their dancers as people first and performers second was unique to the space, and this insight became the cornerstone of their new strategy.

We captured their brand essence by creating a visual identity that uses simplicity and elegance to showcase the grace of ballet dancers.

Finally, we helped them launch a campaign called “See Beyond Beautiful.” It highlights the importance of the individual dancer, celebrating everything unique they bring to the table.

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