- Visual Refresh
Social Solutions' software powers non-profit and public sector organizations around the country. They came to us to help define their strategy and articulate their mission. Once we immersed ourselves in their brand, we realized what they really do is accelerate positive change in the world. They do that by measuring progress and generating game-changing social insights. This insight helped us articulate a clear and inspiring mission for the brand.
To energize their internal culture, we created a brand book that expresses their mission and values. It features real case studies highlighting the powerful impact of their software.
We also conducted a light visual refresh for the brand, updating their fonts, colors, photography style and iconography. We compiled these elements into an easy-to-use visual brand guidelines book.
To launch their new strategy and visual identity, we redesigned the Social Solutions website. The new, fully-responsive site brings their strategy to the forefront, and tells real stories of the impact their clients have in their communities.