Milkweed Editions came to Superhuman to help tell their story and share what transformative literature means to them.
We started by building their core strategy and positioning, rallying their internal team around a clear mission. Then we created a design identity, voice and tone and content strategy that pulled from the best of their heritage while also aiming to be modern and timeless. All of this foundational work came to life in the creation of a new website for milkweed.org. The new site is completely responsive, built to look just as elegant on a cell phone as it does on desktop.