- Voice & Tone
- Visual Refresh
Milkweed Editions, a local non-profit publisher, believes that literature has the potential to change the way we see the world. They needed help articulating their story and building a contemporary and lasting digital presence.
To start, we immersed ourselves in the brand to find out what truly makes them different. We realized that their core strength is in providing extraordinary long-term mentorship, which can be hard to find among larger publishing houses. This helped us create a brand architecture that turned their unique approach into their core mission.
Together with this foundational work, we created a modern visual identity, which guided the look and feel of their new website. On the Our Story page, we brought their point of view into focus in an evocative, modular way.