We worked with Lully to find new ways to share their unique expertise with families through engaging, interactive content.
We created a flexible voice, tone and content strategy that can adapt to audiences including parents, children, or industry professionals. Then, we developed a comprehensive brand book capturing the essence of the Lully brand. With this established, we were able to create digital content that is deeply informed by the particular needs and individual character of the brand. This included everything from quizzes for parents and kids to printable infographics to educational games.