- Voice & Tone
Lully provides solutions for children experiencing night terrors, bringing better sleep to families everywhere. They needed help creating informative and engaging content to show their purpose in action.
We started by establishing a flexible voice & tone that would allow them to talk to both parents and doctors. They wanted to approach night terrors in a brave, imaginative way.
Then, we brought their creative style to life through interactive content, including quizzes, infographics, and educational games.
To further establish their strong visual identity, we made them a comprehensive set of brand guidelines.