We created and launched a new player in the highly competitive retail software industry.

Vista Equity Partners tapped Superhuman to create a new company after they acquired and merged three industry-leaders in omnichannel commerce: MarketLive, Shopatron and Fiverun. Superhuman provided brand strategy, naming and identity as well as creative for the internal launch to employees and the public reveal at the National Retail Federation’s Big Show in New York City.