Launching a new player in the competitive retail software industry

  • Strategy
  • Voice & Tone
  • Visual Identity
  • Naming
  • Website
  • Brand Launch Video

Three industry-leaders in omnichannel commerce came together to form one company that could provide a unified consumer experience. They came to Superhuman to help launch the new brand from the ground up.

Using our naming process, we landed on Kibo, the highest summit of Mount Kilimanjaro. This name captures the drive to accomplish more year after year.

Then, we created the brand’s visual identity. Its wordmark represents the peak of a mountain while echoing the first letter of their brand name. For their trademark color, we chose yellow, which stood out in the category.

Finally, we created a voice & tone, launch website and anthemic video to fully introduce the brand to the world.

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