After opening in 2014, UDC Interactive realized they needed help differentiating themselves in the hyper-competitive, digital development industry.

UDC turned to Superhuman for communication strategy, naming and identity. Through our discovery process, we found UDC analyzes first and then applies the right technology to solve problems. This philosophy inspired their tagline, “Ideas first. Technology second.” In the end, we crafted a brand, now known as Interface, which is differentiated and positioned to create even more engaging human experiences by connecting the digital world to the real world.