We repositioned and communicated Great River Energy’s brand story as a dependable, inclusive company through the idea of “Power To The People.”

As the second largest supplier of electricity in Minnesota, Great River Energy needed to articulate their story and align their brand communication for future growth. Superhuman found that they believed in being able to power people’s lives by making energy accessible to everyone. By clarifying their story and redesigning their identity, we helped position the non-profit co-op for relevancy now and into the future.