Merging public sector heavyweights into a powerful new brand

Role

  • Strategy
  • Voice & Tone
  • Visual Identity
  • Website
  • Brand Launch Video
  • Product Portfolio Strategy

Two public sector technology leaders, Granicus and GovDelivery, recently merged into one brand to bring government workers a comprehensive suite of digital tools. They came to us to help rebrand the new company in a way that would unite both companies behind a shared mission.

Based on their deep respect for government workers, we positioned Granicus as a brand on a mission to build technology that allows government organizations to better the lives of the people they serve.

Then, we created a product portfolio strategy and naming structure that united both brands’ products into one cohesive line. We launched the fully merged brand with a new, responsive website and an anthem video meant to share its purpose with the world.

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