- Voice & Tone
- Visual Identity
- Brand Launch Video
- Product Portfolio Strategy
Two public sector technology leaders, Granicus and GovDelivery, recently merged into one brand to bring government workers a comprehensive suite of digital tools. They came to us to help rebrand the new company in a way that would unite both companies behind a shared mission.
Based on their deep respect for government workers, we positioned Granicus as a brand on a mission to build technology that allows government organizations to better the lives of the people they serve.
Then, we created a product portfolio strategy and naming structure that united both brands’ products into one cohesive line. We launched the fully merged brand with a new, responsive website and an anthem video meant to share its purpose with the world.