We helped Granicus and GovDelivery merge into one company guided by a powerful strategy.
Vista Equity Partners came to us to help rebrand two public sector heavyweights as one brand guided by a deep admiration for government workers. We positioned the new Granicus as a sage brand on a mission to create technology that allows government organizations to better the lives of the people they serve. To bring the strategy to life, we created Granicus’ new visual identity, voice & tone, website and anthem video. Finally, we conducted a product portfolio analysis and created a portfolio strategy and naming structure that united both brands’ products into one cohesive line.