Reviving an iconic brand with a rich history

  • Strategy
  • Voice & Tone
  • Messaging
  • Visual Identity
  • Website
  • Content Strategy

In its relaunch, Gluek Beer faced the challenge of staying true to its heritage while introducing the world to who it is today. Rather than focusing on retro appeal, Gluek’s stakeholders saw an opportunity to reinvigorate the brand with an “old made new” approach. We made that happen with bold yet minimal design and a fresh, positive personality.

When it came to creating the brand’s identity, we mined its vintage beer can designs and advertisements for inspiration. We wanted to capture the beer's classic spirit while making it relevant for today's beer drinkers.

Our goal was to combine classic German-inspired typography with fresh, American-inspired shapes and colors.

As a lifestyle brand, we wanted Gluek to convey a fun-loving spirit in its refreshed web design, vibrant visual identity and passionate copy. We're so excited to get to help revive this local gem. We hope you love the beer as much as we do.

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