Superhuman brought to life Briggs & Stratton’s brand strategy of powering their customers’ achievements through a new global campaign, “You. Powered.”
Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment. Located in Milwaukee, Wisconsin, they’ve been making great engines for over 100 years. In 2015, they wanted to tell their story in a bigger way than ever. We came up with several campaign ideas and ultimately landed on a winner: You. Powered, which captured how their engines “power the possible” and make people the heroes of their own domain.