Superhuman is a strategic and creative agency that builds timeless brands. We seek to find universal truths and turn them into meaningful actions. Here are our latest thoughts and ideas.

Posts Tagged ‘Personality Frameworks’

Gretchen Rubin’s “Four Tendencies” and Modern Marketing

Are you a night owl or an early bird? Better at moderating bad habits or quitting altogether? Do you love opening a new bag of chips or finishing an older one? These are some of the questions Gretchen Rubin asks in her quest to create personality-centric advice. I’ve been on the Gretchen Rubin train since her last book, Better than Before. While many books about mastering habits create grand theories that should apply to everyone, Rubin says not so fast. People are fundamentally different from one another, and that’s important. The biggest concept she lays out is her…

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