When lunchtime rolls around at Superhuman, one word comes up most: pho. There’s nothing like some hot noodle soup full of fresh herbs to warm our bellies for the afternoon. Grant points out some of the advantages of pho. “Overall I like how the price of pho is reasonable, unlike ramen. Also it doesn’t leave me feeling as bloated and dehydrated.” Drew has been unable to stop coming up with wordplay for talking about pho. “We’ve had pho so many times in the last three months that I can’t stop coming up with puns including ‘pho’… I’m sure…View Post
Superhuman is a strategic and creative agency that builds timeless brands. We seek to find universal truths and turn them into meaningful actions. Here are our latest thoughts and ideas.
Justin Guarini. A cat driving a tiny car. A confused dad as “the straight man” in a suddenly pink and bubbly universe. Some form of this equation must have been chalked up on the wall as creatives dreamt up Diet Dr. Pepper’s latest ad. It reads like the episode of South Park where they discover Family Guy jokes are written by a manatee pushing balls into a Powerball-like machine. The theory is, if we string a bunch of random pop culture references together in a bizarre way, it creates magic for millennials. This type of advertising is…View Post
In his downtime, Superhuman Design Director Grant Wilson has been working on this poster for his son Harvey’s bedroom. Bringing together everything from Nerf balls to Lego astronauts to Jordans, the poster shows all of Grant’s favorite things as a kid. Here’s more insight into his thinking. What inspired you to create this poster? I still remember going to my grandpa and grandma’s house and seeing all my dad’s childhood toys and artifacts. He had motocross trophies and a bunch of vintage toys. I wanted to make something that took all my childhood artifacts and brought them to life for my…View Post
Apparently there has been a “Ramen Revolution” in the Twin Cities as of late. That might explain why we’ve found noodles in our mouths on a weekly basis this year. When we’re not eating pho, we’re often enjoying giant bowls of ramen noodles, fatty pork and general tasty flotsam. Since we’ve gotten some real firsthand experience with the stuff lately, we thought we’d share our reviews of different ramen joints in town. Unideli This is hands-down the Superhuman favorite ramen in town. Here are some stellar endorsements from staff. “Draman Ramen – The best in town. The…View Post
We’re so excited to introduce a brand we helped develop from the ground up. Kibo unites the services of marketlive, Shopatron and FIVERUN to offer one streamlined omnichannel commerce solution that covers everything from order management to mobile point of sale. With over 40 collective years of expertise, Kibo hopes to dramatically unify the consumer experience. Our challenge was to give this new company an identity that conveyed how groundbreaking, simple and streamlined their service is. We named the company Kibo after the peak of Mount Kilimanjaro. We thought this name conveyed the power and ambition of their service.…View Post