After drop-kicking 2016 off into the far reaches of the cosmos, we rang in the new year hoping for better times. Thanks to a political climate that reminds us to take nothing for granted, many people are entering 2017 with a healthy dose of caution. It’s likely that this year, wellness will be more important than ever as people aim to take care of themselves, their loved ones and vote with their wallets whenever they can. Food and Wellness Will Become More Synonymous The fact that we collapsed food and wellness into one column in 2017 is telling. Food is becoming central…View Post
Superhuman is a strategic and creative agency that builds timeless brands. We seek to find universal truths and turn them into meaningful actions. Here are our latest thoughts and ideas.
Stacia Burtis, Senior Designer 1. What brought you to Superhuman? To make a long story short, I was freelancing and Superhuman provided me with the perfect environment where I could collaborate while still working on personal projects. Eventually I had enough work at Superhuman to wrap up my other projects. The whole thing happened very organically, which is why I think it works so well. I love how small it is. I’m best friends with everyone I work with, which is very important in such a collaborative space. 2. What’s a career goal you’d like to accomplish in…View Post
Van 1. Shake Shack “The first time I ate one of their burgers, I didn’t want to stop chewing each bite because that meant I was one bite closer to being done. It’s the juiciest and most tender burger I’ve ever experienced.” 2. Smashburger “This is a national chain but don’t let that stop you from smashing one of their burgers. Again, I prefer burgers that are tender and juicy. Don’t sleep on the excellent quality and taste.” 3. Five Guys “Nothing fancy here. Just a quality burger. “ 4. Burger King “Flame broiled Whopper. I…View Post
One of our favorite things about working in this industry is seeing our work come to life in the real world. When we worked with omnichannel commerce company Kibo, we saw that happen faster than ever. We were lucky enough to help them design their brand from the ground up over the last several months. This week, the final piece of that process, their new website, officially launched. It was important to us that this site be a living, breathing extension of the brand language we built for Kibo, from the splashes of color to the angles creating forward momentum.…View Post
Most ad agencies get the chance to work with both Fortune 500 corporations and small, often local, non-profit organizations. This diversity of work is part of what makes a career in marketing so unpredictable — and so fulfilling. At Superhuman, we’ve spent a fair amount of time partnering up with both types of clients, and we’ve noticed that non-profits have assets that corporate brands can learn from, emulate and ultimately use to strengthen their culture. Here are the biggest lessons corporate teams can learn from non-profits. 1. A Strong Central Mission is Everything When corporate brands are…View Post