What’s next? It’s a question that isn’t optional in marketing. If you fail to see—or create—what’s next, you won’t survive. At Superhuman, we do a lot of talking about what’s next. As purpose-driven marketing spreads, the question begs to be asked: Will it eventually get replaced by something else? Most concepts don’t last forever. Frameworks naturally evolve and branch off into new schools of thought. The best ideas don’t just survive but evolve, and ideas that don’t have legs die off. So, will brand purpose eventually change, die off or get replaced by something shinier? Ironically, the…View Post
Superhuman is a strategic and creative agency that builds timeless brands. We seek to find universal truths and turn them into meaningful actions. Here are our latest thoughts and ideas.
Two public sector heavyweights, Granicus and GovDelivery, recently merged into one company to bring government workers a comprehensive suite of digital tools. They came to us to help rebrand the new company in a way that would unite both companies behind a shared mission. Both were the first major players in their category, with Granicus digitizing government meetings and GovDelivery making it possible for government organizations to communicate digitally with citizens. It was a natural marriage that would only allow government workers to build a stronger, more effective relationship with their constituents. The new company wanted to keep…View Post
Most of us came to Superhuman from an agency of 50+ people. Being at a larger agency meant more client meetings, more leftovers, and more people bringing in Friday donuts. As hard as we tried to make standing desks happen and to ignore the free leftover pizza, the pounds crept on. We now have the luxury of working in an office with less than 10 people where it’s a little bit easier to manage some of those environmental factors and to rally the people around us to embrace healthy lifestyles. At Superhuman, the small but passionate healthy…View Post
You might say a few of us here at Superhuman are drummers. Or at least, we are in our dreams. That said, we have immense respect for anyone who holds a rhythm for a living. That’s why we jumped at the chance to work with a local drum company whose star is on the rise. Northeast Drum Co. is a father and son venture that brings 20 years of industry experience to designing beautiful, hand-crafted drums. Their jaw-droppingly gorgeous drum kits and shells are made of high-quality wood, each featuring an original pattern in its grain. Drummers…View Post
Job Description: We’re looking for a copywriter intern to help with everything from creative concepting to naming to long-form content writing. Start and end date are flexible 15 hours per week Hourly pay This Internship is Right for You If: -You’re passionate and curious about advertising and marketing -You have a flexible writing voice -You have an excellent handle on style and grammar -You work efficiently and meet deadlines -You’re comfortable speaking up for your ideas and collaborating with a team -You are seeking a multidisciplinary position -You have experience with long-form writing (journalism, creative writing, blogging)…View Post