Superhuman is a strategic and creative agency that builds timeless brands. We seek to find universal truths and turn them into meaningful actions. Here are our latest thoughts and ideas.

Archive for November, 2017

Q&A with Our New Copywriter, Micah Mackert

Micah is a creative thinker and writer whose ventures have spanned everything from music to board games. He brings a great skillset to our team, including writing killer taglines and developing unique brand voice & tones. Welcome, Micah! Tell us about your journey to becoming a copywriter and landing at Superhuman.   After college I did internships and freelancing for non-profit literary presses. I thought editing would be a natural extension of an English degree and a desperate passion for books, but I swiftly gravitated to the marketing and publicity side of things. I was drawn to the challenge…

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Gretchen Rubin’s “Four Tendencies” and Modern Marketing

Are you a night owl or an early bird? Better at moderating bad habits or quitting altogether? Do you love opening a new bag of chips or finishing an older one? These are some of the questions Gretchen Rubin asks in her quest to create personality-centric advice. I’ve been on the Gretchen Rubin train since her last book, Better than Before. While many books about mastering habits create grand theories that should apply to everyone, Rubin says not so fast. People are fundamentally different from one another, and that’s important. The biggest concept she lays out is her…

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Meet Our New Director of Strategy, Meredith Engelen

We’re so pleased Meredith Engelen has joined us to help shape our approach to strategy. Get to know her more below! Tell us about your background and why you got into strategy. I honestly fell into strategy. Fortunately, a mentor of mine recognized that I was a great fit for it and hired me. I couldn’t be more grateful, and I’ve never looked back. Solving problems has always brought me joy—I love a good challenge. I enjoy tying together seemingly disparate bits of data, insight and perspectives to illuminate an answer or a new way of looking at a…

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Gluek Beer’s Website is Live

This year, we were thrilled to get the chance to help revive the iconic Gluek beer brand. As part of that work, we created a robust website that shares the Gluek beer story with the world. Here’s a look at our process and goals in creating it. Objectives Our friends at Gluek wanted the site to accomplish several things. 1) Detail the brand’s storied history in a way that was colorful and fun. 2) Invite brand advocates to share their experience with Gluek. 3) Create a merchandise hub that would allow the brand to expand into everything from yoga mats to bags…

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