Superhuman is a strategic and creative agency that builds timeless brands. We seek to find universal truths and turn them into meaningful actions. Here are our latest thoughts and ideas.

Archive for April, 2017

Why Brand Purpose Is Here to Stay

What’s next? It’s a question that isn’t optional in marketing. If you fail to see—or create—what’s next, you won’t survive. At Superhuman, we do a lot of talking about what’s next. As purpose-driven marketing spreads, the question begs to be asked: Will it eventually get replaced by something else? Most concepts don’t last forever. Frameworks naturally evolve and branch off into new schools of thought. The best ideas don’t just survive but evolve, and ideas that don’t have legs die off. So, will brand purpose eventually change, die off or get replaced by something shinier? Ironically, the…

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