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Archive for May, 2016

Archetypes Hold the Key to Why Apple Just Doesn’t Feel the Same Lately

It doesn’t take a marketing expert to notice that Apple has changed in the last couple years. Whether it’s the ads starring characters like Chloë Sevigny and Cookie Monster, or the all new, yet still old-feeling iPhone SE, everything from their marketing to product development has felt out of step. Tech critics have been eager to talk about how Apple could keep pace with, well, Apple once again. Their product lineup could be less bloated. They could focus more on the partnerships that make their software useful. They could surprise people instead of perfecting competitors’ products (styluses,…

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