Superhuman is a strategic and creative agency that builds timeless brands. We seek to find universal truths and turn them into meaningful actions. Here are our latest thoughts and ideas.

Archive for April, 2016

Helping a Power Equipment Heavyweight Recharge Their Brand

Even if you haven’t heard of Briggs & Stratton by name, chances are you’ve pushed one of their lawn mowers, weeded your garden with their gear or fired up one of their generators at your cabin. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, although many people may not realize that. Located in Milwaukee, Wisconsin, they’ve been focused on making great engines for over 100 years. In 2015, they wanted to tell their story in a bigger way than ever. Briggs & Stratton came to us with a strategy they’d…

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Should Your Brand Flirt with Women’s Empowerment?

Women’s empowerment is a hot topic in advertising right now. As a lady, it seems like I can’t watch a razor commercial without being reminded that a) I’m amaaazing b) I’m beautiful, smooth legs or nah c) I can do anything! Sometimes these ads might acknowledge that it’s hard being a woman, as in we want to do it all, but we can’t, and also our teenage children scoff at our choice in footwear, no matter how hard we try to be hip.  This topic is so hot there’s even an awards show called #Femvertising. The idea behind…

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4 Twin Cities Spots for Getting Your Falafel On

During a work trip to NYC last summer, I had a killer falafel sandwich from a tiny place in the West Village. Crispy falafel and fresh veggies smothered in hummus and tahini, all tucked into a soft pita … heaven. And so I wondered, where’s some good falafel around here? Turns out, there are a lot of options! Loon Deli You’ve probably driven by dozens of times thinking it’s just another sketchy convenience store and never giving it a second thought. But inside is a takeout counter with some of the best falafel and gyros around. The…

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The Pho-Files: Our Guide to the Pho ‘Round Town

When lunchtime rolls around at Superhuman, one word comes up most: pho. There’s nothing like some hot noodle soup full of fresh herbs to warm our bellies for the afternoon. Grant points out some of the advantages of pho. “Overall I like how the price of pho is reasonable, unlike ramen. Also it doesn’t leave me feeling as bloated and dehydrated.” Drew has been unable to stop coming up with wordplay for talking about pho. “We’ve had pho so many times in the last three months that I can’t stop coming up with puns including ‘pho’… I’m sure…

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Absurdity: The Best Way for Ads to Reach Millennials?

Justin Guarini. A cat driving a tiny car. A confused dad as “the straight man” in a suddenly pink and bubbly universe. Some form of this equation must have been chalked up on the wall as creatives dreamt up Diet Dr. Pepper’s latest ad. It reads like the episode of South Park where they discover Family Guy jokes are written by a manatee pushing balls into a Powerball-like machine. The theory is, if we string a bunch of random pop culture references together in a bizarre way, it creates magic for millennials. This type of advertising is…

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